Here's an ad for the delivery vehicle contest, as well as a press release. They're not going to let you eat there quite yet, but "about a dozen" concept stores will get "open kitchens.big-screen TVs, kiosks where customers can place their orders, comfortable seating, a counter for grab-and-go items such as salads, and chalkboards where customers can leave suggestions."Īnd they're not just talking suggestions about the pizza: Domino's has also launched an " Ultimate Delivery Vehicle" contest in which they solicit suggestions from their customers for a custom-built delivery vehicle. Some locations are also getting a style update as Domino's has seen a huge bump in pickup orders, which now comprise 30% of all orders. This is the first time the logo has been redesigned in about 15 years. (Hey, they're not the only chain going that route.)Īnyway, sometimes it will appear with the text and sometimes it will just be the Domino image. So, many things that involve dough and/or sauce. Domino's is getting a makeover: the faux artisanal pizza chain will replace its current compact diamond-shaped logo with a more linear one that no longer includes the word "pizza." Do they no longer want to be associated with pizza? Domino's chief marketing officer Russell Weiner told AdAge, "So much of our menu is beyond pizza right now that we feel like we're more than just a pizza place." Things on Domino's menu that are not pizza: Pasta, chicken wings, sandwiches, stuffed cheesy bread, bread bites, bread sticks, cinnamon bread sticks, and chocolate lava cake.
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